Verlo Mattress Factory Stores' Business Model Offers Unique Franchise Opportunity
With over 2,000 franchise opportunities available in more than 75 industries, deciding which opportunity is right for you can be a daunting task. Verlo Mattress Factory Stores offers the only franchise opportunity in the $7.7 billion-a-year sleep specialty industry. With its low entry cost and small labor requirements, Verlo provides a unique niche in the franchise marketplace. Recently, Furniture/Today noted that smaller manufacturers and retailers demonstrated a higher percentage of sales in 2003, further signifying that sleep specialty products are resonating with consumers. The publication also ranked Verlo in the top ten of all single-brand furniture retailers in the country, noting Verlo as "shining stars in terms of sales and growth."Verlo Mattress Factory Stores continues to rapidly gain market share.
According to the Company's 2003 Earnings Claim, the average Verlo franchise organization generated an EBITDA (Earning Before Interest, Taxes, Depreciation and Amortization) of just over 9%. Also according to the Company's Uniform Franchise Offering Circular, 26% of the franchise organizations reported EBITDA of 9.94%.
The company average for Verlo Mattress Factory Stores Franchisee in 2003 was reported at $149,886.00 EBITDA. "We are very excited about our push to become a national franchise concept" stated Dave R. Young, President of Verlo Mattress Factory Stores LLC.
"We are thrilled with our recent successes both in the retail arena and the new franchise growth, 2004 has already broken our previous growth and development expansion records.""We are beginning to reach multi-concept/multi-unit operators looking for non-competitive retail brands that have simple, low labor operating systems. Our business model that starts with a factory/showroom location supplying manufactured products to showroom only locations allows for quick market penetration," adds Bruce Major, Franchise Development Manager at Verlo Mattress Factory Stores LLC.Since 1958, Verlo has been handcrafting mattress sets specific to each individual's need just days prior to being delivered. Since each mattress set is hand-made at the factory location, Verlo is able to cut out the middleman and sell high-quality products and a very competitive price. All products at Verlo are guaranteed--another unique feature other mattress retailers do not offer. Each mattress set at Verlo comes with a 60-Day Comfort Guarantee, which states that if a customer is not satisfied with their mattress, Verlo will adjust the comfort level of the mattress free of charge.
"Consumers today lead extremely busy lifestyles. If you sleep on a better mattress, you will sleep better, giving you the energy needed to accomplish the things that are important to you during the day," says Young. "Verlo's was founded on the philosophy of delivering the highest quality products at the lowest cost directly to consumers," Young adds. The cost of entry into the franchise system is extremely low compared with other similar return/investment franchise opportunities. Initial costs to set up a retail/assembly location are just under $200,000.
Franchisees are also given the opportunity to populate a marketplace with additional retail/showroom locations, using the initial retail/assembly location to supply the finished product. "Our model is extremely efficient. Retail/assembly location footprints typically run between 7,000 and 10,000 square feet, employing six to ten employees. Retail/showroom locations typically are 2,500 to 3,000 square feet, with an average of just 1.5 employees," according to Major. "When potential franchisees look at our business model and start to compare our cost model and affordable repeatability within the marketplace, plus review the low labor issue, it becomes a very desirable investment opportunity," adds Major.
As a technology-forward company, Verlo's online portal, MyVerlo.com, is the company's main communication vehicle. All employees are provided access to a wide variety of information?from sales tracking to continuing education to online forums to sharing ideas. Since this system is web-based, franchise owners can access the information whenever and wherever internet access is available. This allows franchise owners to remain focused on growing their business.Owners also participate in a comprehensive training program, with ongoing support provided by the Company's home office staff. Starting by working with its owners on site selection, Verlo provides owners with a market overview, real-estate evaluation, demographic study and media analysis.
Once a location is established, ongoing training in sales management, operations and technology support is provided. Today, Verlo has 35 franchise owners, averaging 10+ years in the business. The Company is seeking to expand throughout the nation, and has put in place very strong review criteria and development programs. "I have never seen anything with the same business model as Verlo. It is highly successful and can be applied in both large multiple units, and small single facility markets," says Major.
About Verlo Mattress Factory StoresHeadquartered in Whitewater, Wisconsin, Verlo Mattress Factory Stores is the nation's largest Craftsman-Direct? mattress retailer, providing specialty sleep products directly to customers. The Verlo Mattress Factory Stores Craftsman-Direct philosophy is a unique concept in the industry. Mattresses are handcrafted to customer's specifications just days prior to delivery.
In addition to mattresses, Verlo Mattress Factory Stores also sell a wide range of futon sofa sleepers and futon sofa sleeper mattresses. Customers will also find quality ornamental headboards, pillows and mattress pads.Founded in 1958, Verlo Mattress Factory Stores currently has 73 locations throughout the United States.
The Company opened its first franchise organization in 1981. Currently spanning 7 states and growing towards its national goal, the Company has consistently demonstrated positive growth by number of units and gross sales. To learn more about our franchising opportunities, visit www.verlofranchise.com ..
Custom Crib Bedding
Special orders for your baby? Anything you want is available for discerning clients. Bedding is available in a range of options. There is baby cradle bedding and crib bedding sheets, play yard and bassinet bedding, twin sheets and pillowcases. A fewhelpful hints will help you make the right bedding choices.
Crib bedding and baby crib bedding sets should be secured at a time when the baby can pull up to standing. Decorative features such as ribbons should be non-removable.
Do not use pillow sheets or top sheets with crib bedding sets; you can use one with a
toddler bedding set if you so choose. To protect the crib mattress, use waterproof pads under the crib sheets. While you may want to use a crib that has been passed down by your parents for your baby, remember that older cribs may not come with modern safety
features or meet contemporary safety standards. Firm, close fitting mattresses are safe ? soft mattresses pose a suffocation risk...
Mattresses > Custom Crib Bedding
Reno?s Eldorado Hotel Casino Remodels and Offers Exclusive Reno Hotel Room Specials
The Eldorado, Reno's most luxurious hotel casino, announces the nearing completion of their major remodeling project, with exclusive Reno hotel room rates and packages available to celebrate their new look.
Just minutes away from all of Reno's best food, fun, entertainment and casino action, the Eldorado Hotel Casino is an action-packed winter retreat.
Through March 31, guests may enjoy all of the entertainment and amenities the Eldorado Reno has to offer with a two-night stay for only $61.74, with greater savings available for three or four night stays.
For serious rest and relaxation, the beautiful Jacuzzi suite is just $66.99 per night.
The Deluxe Tower room is available for only $55 per night and includes a $50 restaurant credit at check-in, redeemable for dining in one of the Eldorado's nine award-winning restaurants.
The Eldorado...
Reno?s Eldorado Hotel Casino Remodels and Offers Exclusive Reno Hotel Room Specials
Mattresses > Reno?s Eldorado Hotel Casino Remodels and Offers Exclusive Reno Hotel Room Specials
Consider Mattress Reviews before Buying a Mattress to Avoid Back Pain
There is nothing more welcome than a comfortable mattress after a tough day at office. A good mattress provides support and comfort, which are prerequisites of sound sleep. The right kind of mattress also helps to be away from back pain. If you intend buying a mattress, you may visit a store and ask for Mattress Reviews from the salesperson. Mattress Reviews are handy tools to help you decide on the type of mattress you should buy.
You would find a wide variety of mattresses at the mattress store. Look into some Mattress Reviews to ascertain their benefits. If you are seeking a mattress that gives maximum support and firmness, you should opt for innerspring mattresses. The growing number of young people with back pain can find a good ally in an air mattress. Air mattresses are known to provide relief from back pain.
You will be amazed to note that you can actually purchase a mattress to help your allergy. Memory foam mattresses eliminate allergens to ensure...
Consider Mattress Reviews before Buying a Mattress to Avoid Back Pain
Mattresses > Consider Mattress Reviews before Buying a Mattress to Avoid Back Pain
The Benefits of Memory Foam Dog Beds
You may already know that sleeping on memory foam can greatly improve your quality of sleep, reduce the number of aches and pains in your body, and increase your overall circulation. Still, you might not have thought to ask: is your pet comfortable? Many dogs, for example, get aches and pains, especially around the hips. They can experience arthritis and other bone and muscle problems, just like humans. Why not invest in a memory foam dog bed?
Memory foam dog beds are crafted using the same technology as that used for memory foam mattresses, mattress pads, and pillows. Their "open-celled" composition and temperature sensitivity allow for the best balance between comfort and support available.
The only difference is that they are shaped and sized for your dog.
Some manufacturers of memory foam mattresses also make dog beds. Ask your dealer, or inquire at your favorite local pet supplies outlet. You can also buy them online. Memory foam dog beds can...
Mattresses > The Benefits of Memory Foam Dog Beds
What Every Parent Should Know-Simple Ways New Parents Can Significantly Reduce Their Baby?s Risk of Developing Asthma and Allergies
Childhood asthma and allergies have been on a steady increase worldwide, in the US alone there are more than 6 million children with asthma under the age of 18. Asthma drugs have potentially serious side effects and are not the optimal solution to asthma, particularly for children. During the last 15 years, there has been an alarming 160% increase in the rate of asthma in children under 5, sadly many of these children could have been prevented from ever developing asthma. The good news is you can do something to safeguard your child's health by taking a few simple measures in your own home.
According to experts, the major causes are home air pollutants with house dust mites being the worst, next to cockroaches and secondhand tobacco smoke.
Although dust mites and the feces they produce are found in vast numbers in every home, don't despair: drastically reducing the population of these microscopic, spider-like insects is easily done by washing bedding in hot water...
What Every Parent Should Know-Simple Ways New Parents Can Significantly Reduce Their Baby?s Risk of Developing Asthma and Allergies
Mattresses > What Every Parent Should Know-Simple Ways New Parents Can Significantly Reduce Their Baby?s Risk of Developing Asthma and Allergies
Local Barrie, Ontario, Canada Business Earns Top Spot on America's Top 100 Gift Basket Business List
Jacksonville, FL (ContentDesk) July 23, 2006 -- In addition to a Silver Placement in this category, www.occasionallygifted.com also earned high ranking honours as a Top 50 Fastest Growing Gift Basket Businesses in America finalist.